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The European Automotive Industry

Contents

INTRODUCTION
PROBLEM STATEMENT
- Problem Description
- Problem Definition
- Structure of the Report
- Methodology
- Limitation
INDUSTRY FEATURES
- Industry Definition
- Rivalry
- Concentration
- Overcapacity
- Exit barriers and value of fixed costs
- Industry growth
- Buyers
- Structure of Demand
- Demand Factors
- The effect of segmented markets
- Market Power and Vertical Integration on the Demand Side
- Suppliers
- Market Power and Vertical Integration
- Barriers to Forward Integration
- The Importance of Supplier Relations
- Barriers to Entry
- Economies of Scale
- Research and Development
- Brand Identity
- Product differences
- Government Policy
- Section Summary
ARENAS OF COMPETITION
- Theory
- Cost and Quality
- Timing and Know-how
- Strongholds
- Deep Pockets
- Section Summary
MARKET ACTORS
- Volkswagen AG
- Products
- Background and Current Situation
- Ford Motor Company
- Products
- Background and Current Situation
- Fiat Group
- Products
- Background and Current Situation
- PSA (Peugeot SA)
- Products
- Background and Current situation
- General Motors Corporation (GM)
- Products
- Background and current situation
- BMW (Bayerische Motoren Werke) GROUP
- Products
- Background and current situation
- Renault
- Section Summary
SEGMENTATION AND STRATEGIC GROUPS
- Market Segmentation
- Segmentation Overview
- Segment A: Mini Cars
- Segment B: Small Cars
- Segment C: Lower Medium
- Segment D: Upper Medium
- Segment E: Executive cars
- Segment F: Luxury Cars
- Segment G: Specialist sports cars
- Strategic Groups
- Section Summary
FINANCIAL STATEMENT ANALYSIS
- Limitations
- Vertical Integration
- Fixed Costs
- R&D and Marketing
- Section Summary
FUTURE OF THE INDUSTRY
- Economies of Scale
- Concentration and R&D
- Vertical Integration
- Segmented Markets and Industrial Policy
- Overcapacity
- Arenas of Competition
- Section Summary
CONCLUSION
LIST OF SOURCES
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D


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Nadarasa Subramaniam 1999, Copyright , All rights reserved.